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All You Need to Know about Mrs. Goldfarb’s Unreal Deli

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Mrs. Goldfarb's Unreal Deli

With people looking to develop healthier eating habits and become more environment-friendly, veganism is on the rise. Modern ingredients and culinary techniques have allowed companies to develop vegan meats and plant-based products that taste exactly like beef, chicken, and/or turkey.

These plant-based products are much healthier than their actual alternatives as they contain little to no saturated fats and have a considerably low amount of calories. Jenny Goldfarb is the founder of Unreal Deli meat, a company that produces plant-based products that taste like classic deli meats.

Mrs. Goldfarb’s Unreal Deli – Background and History

Originally from New York, Jenny Goldfarb grew up enjoying various deli meats in New York City, the most popular city for delis in the USA.

When she moved to California, she became nostalgic for the delicious taste of deli meats and the complete NYC deli experience that was not available anywhere in Los Angeles. Moreover, she became a vegan, which meant the few deli options available in LA did not cater to her.

As she failed to find a good vegan substitute for deli meats, she decided to make one on her own using plant-based ingredients. Her family had a history of owning delis, and she wanted to provide the people of LA with a taste of original cured meats available at NYC delis.

She used chickpeas, beets, and various spices to develop a deli meat product that only had 100 calories per 2 ounces. It could be easily sold at popular retail stores such as Whole Foods, encouraging Jenny to start her own vegan deli business.

Since she wanted to get her product available in every deli, grocery store, and restaurant, she went on the show Shark Tank to pitch her business and her idea. She wanted to scale and grow quickly and asked for an investment of $100,000 for 10% equity in her company.

Although her product wowed the Sharks, they were concerned with the valuation of the company. Mark Cuban, a Shark from the show who is a vegetarian, offered Jenny $250,000 for a 20% stake in her company. Jenny accepted, and Mark’s investment turned out to be more profitable than he had ever imagined.

Mrs. Goldfarb’s Unreal Deli Products

Mrs. Goldfarb’s Unreal Deli offers three main products to its customers. They all carry authentic flavors and spices similar to NYC’s deli cured and smoked meat products.

The deli meat sold by Mrs. Goldfarb’s Unreal Deli is much more affordable than real deli meat. It is easily available for purchase at grocery stores, delis, and on its website online. Additionally, the company is planning to launch pre-made sandwiches for its customers to enjoy delicious and healthy sandwiches on the go.

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Corn’d Beef

You can easily spot Mrs. Goldfarb’s Unreal Deli’s Corn’d Beef on deli menus and grocery store shelves nationwide. The Corn’d Beef made by Mrs. Goldfarb’s Unreal Deli is a healthier substitute for real corned beef. It contains ingredients like tomatoes, beets, and chickpeas, allowing every bite to be packed with vitamins, minerals, proteins, and mouth-watering flavor.

Ultimate Guide to the Reuben Sandwich

You can enjoy Mrs. Goldfarb’s Unreal Deli’s corned beef with sauerkraut, Russian dressing, melted Swiss cheese, and rye bread and make the ultimate Unreal Reuben sandwich. If you are not a fan of sauerkraut, you can simply enjoy the corned beef with some tart pickles and spicy mustard smeared on your choice of bread.

The nutritional information for every serving (2 ounces) of Mrs. Goldfarb’s Unreal Deli’s Corn’d Beef has been mentioned below:

Calories 100
Fats 2 g
Calcium 30 mg
Iron 1.6 mg
Total Carbohydrates 10 g
  Dietary Fiber 2 g
  Total Sugars 3 g
  Added Sugars 1 g
Protein 14 g
Sodium 590 mg
Potassium 120 mg


Unreal Steak

Mrs. Goldfarb’s Unreal Deli provides mouth-watering, juicy, and meaty steak options for vegans and vegetarians. Each slice of this unreal steak is made from black rice, shiitake mushrooms, and lentils. With each bite, you will nourish your body with vitamins and minerals and benefit from the high protein from the lentils.

Perfect for making Philly Cheesesteak, Mongolian Beef, Steak and Eggs, Brisket, Steak Salad, or Korean BBQ, this Unreal Steak is Shark Tank’s Mark Cuban’s favorite out of all offerings by Mrs. Goldfarb’s Unreal Deli.

The nutritional information for every serving (2 ounces) of Mrs. Goldfarb’s Unreal Deli’s Unreal Steak has been mentioned below:

Calories 120
Fats 4 g
Calcium 2%
Iron 6%
Total Carbohydrates 8 g
  Dietary Fiber < 1 g
  Total Sugars < 1 g
Protein 14 g
Sodium 480 mg

Roasted Turk’y

To make a vegan substitute that matches the juicy and unique taste of turkey meat, Mrs. Goldfarb’s Unreal Deli uses cannellini beans and chickpeas. Every slice of the savory Roasted Turk’y is packed with minerals and vitamins and provides an excellent protein source for all vegans and vegetarians.

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You can enjoy this delicious vegan deli meat in a Cold Cut Deli Sub or as a Turkey BLT with tomato, mayo, lettuce, and your favorite type of cheese. The flavor of this Roasted Turk’y will remind you of the original tenderness and juiciness of turkey meat.

Some people have also said that the Roasted Turk’y makes them crave cranberry sauce and mushroom gravy and reminds them of a heartwarming Thanksgiving treat.

The nutritional information for every serving (2 ounces) of Mrs. Goldfarb’s Unreal Deli’s Roasted Turk’y has been mentioned below:

Calories 110
Fats 3.5 g
Calcium 2%
Iron 6%
Total Carbohydrates 7 g
  Dietary Fiber 1 g
  Total Sugars < 1 g
Protein 16 g
Sodium 380 mg


Mrs. Goldfarb’s Unreal Deli Ingredients

There are a few main types of ingredients used for all Unreal Deli products. All these premium ingredients are sourced sustainably and act as a nutritious source of protein, fiber, vitamins, and minerals.


  • Wheat Protein
  • Potato


  • Beets
  • Mushrooms

Spices and Flavor

  • Shiitake Mushrooms
  • Nutritional Yeast
  • Spice Mix (sage, rosemary, paprika, mustard, garlic, coriander, pepper)

Ingredients for Corn’d Beef

Water, Nutritional Yeast (Inactive Dry Yeast, Vitamin B3, Vitamin B1, Vitamin B2, Vitamin B6, Folic Acid, Vitamin B12), Wheat Gluten, Maple Syrup, Sea Salt, Organic Brown Sugar, Soy Sauce (Water, Wheat, Soybeans, Salt, Lactic Acid), Organic Beets, Tomatoes, Spices, Brine (Water, Distilled Vinegar, Garlic, Sea Salt, Black Pepper), Apple Cider Vinegar.

Ingredients for Unreal Steak

Water, Sage, Wheat Gluten, Thyme, Lentils (Water, Salt, Calcium Chloride), Black Pepper, Apple Cider Vinegar, Garlic, 100% Non-GMO Expeller Pressed Refined Canola Oil, Natural Flavoring, Dried Shiitake Mushrooms (Naturally Occurring Sulfite), Organic Steamed Black, Dry Mustard, Rice Flour, 100% Organic Unhulled Black Sesame Seeds, Organic Brown Sugar, Onion, Organic Beets, Pea Protein, Cultured Dextrose, Onion Powder, Dijon Mustard (Water, Mustard Seeds, Vinegar, Salt), Soy Sauce (Water, Wheat, Soybeans, Salt, Lactic Acid), Sea Salt, Garlic, Nutritional Yeast (Inactive Dry Yeast, Vitamin B3, Vitamin B1, Vitamin B2, Vitamin B6, Folic Acid, Vitamin B12), Rosemary.

Ingredients for Roasted Turk’y

Water, Titanium Dioxides (Less than 10% for Color), Cannellini Beans (White Kidney Beans, Water, Salt, Calcium Chloride), Chickpeas, Apple Cider Vinegar, Corn Kernel, Wheat Gluten, 100% Non-GMO Expeller Refined Salt, Cultured Dextrose, Onion Powder, Celery, Mustard Seeds,  Garlic, Black Pepper, Nutmeg,  Natural Flavoring, Soy Sauce (Water, Wheat, Soybeans, Salt, Lactic Acid), Dried Shitake Mushroom (Naturally Occurring Sulfite), Canola Oil, Onion, Nutritional Yeast (Inactive Dry Yeast, Vitamin B3, Vitamin B1, Vitamin B2, Vitamin B6, Folic Acid, Vitamin B12), Spices.

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Mrs. Goldfarb’s Unreal Deli – Frequently Asked Questions (FAQs)

What is Unreal Corn’d Beef made of?

Unreal Deli’s Corn’d Beef is made with ingredients like tomatoes, chickpeas, and beets. It also includes a secret family spice mix that enhances the flavor of the plant-based product. With no food coloring and preservatives in the product, Unreal Deli’s Corn’d Beef is extremely healthy and packed with proteins.

Is Unreal Deli Corn’d Beef gluten-free?

The corned beef from Unreal deli is not gluten-free since the company uses high protein parts of wheat grains and a trace amount of soy sauce in every batch. Nevertheless, each product from the company is unprocessed and made with great care and love.

How much is Unreal Deli worth?

Unreal Deli revealed a $50 Million valuation of the company in 2022.

Unreal Deli Shark Tank

Mrs. Goldfarb’s Unreal Deli’s amazing pitch about delicious vegan deli meats will turn you vegan this year.


Mrs. Goldfarb’s Unreal Deli produces the best vegan deli meats you can buy in the grocery store.

Jenny Goldfarb, the founder of the company, started the company when she wanted a vegan and authentic NYC deli experience in LA. With knowledge about the deli business due to her family history,

Jenny made the first Unreal Deli product from beets, chickpeas, and a secret blend of spices. When she had perfected her recipe for vegan corned beef, she pitched her product on Shark Tank and asked the Sharks for a significant investment. Believing her idea and business had potential, Mark Cuban invested $250,000 in Unreal Deli for a 20% share.

Now, Unreal Deli is available nationwide at delis, grocery stores, and restaurants. With three extremely popular, unprocessed, and healthy vegan products, Unreal Deli is a company looking to expand its horizons further with pre-made sandwiches in the future.

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